angielski kolos

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loyalty
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the tendency to always buy a particular brand
image
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the ideas and beliefs people have about a brand
stretching
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using an existing name on another type of product
awareness
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how familiar people are with a brand (or its logo and slogan)
name
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the title given to a product by the company that makes it
launch
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the introduction of a product to the market
lifecycle
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the length of time people continue to buy a product
range
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the set of products made by a company
placement
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when products are used in films or TV programmes
endorsement
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the use of a well-known person to advertise products
leader
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the best-selling product or brand in a market
research
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information about what consumers want or need
share
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the percentage of sales a company has
challenger
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the second best-selling product or brand in a market
segment
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customers of a similar age, income level or social group
underground, subway,
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metro
city centre, downtown
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centrum miasta
hand luggage, carry-on baggage
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bagaż podręczny
single, one way
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w jedną stronę
return, round trip
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Podróż powrotna, podróż w obie strony
motorway, freeway
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autostrada
public toilet, rest room
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toaleta
lift, elevator
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winda
economy class, coach class
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klasa ekonomiczna, klasa autokarowa
timetable, schedule
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harmonogram
car park, parking lot
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parking
queue, line
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kolejka
bill, check
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rachunek
booking, reservation
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rezerwacja
ground floor, first floor
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parter
Peak travel
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happens at times when the largest number of people are travelling.
When you check in
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you go to desk at a hotel/airport to say you have arrived.
Frequent-flyer points
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are awarded by airlines to reward customer loyalty.
An upgrade
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is a change to a better seat or level of service.
A lounge
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is a room in a hotel/airport where people can sit and relax.
A boarding pass
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is a card you must show in order to get on a plane.
Ground staff
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are all the people who work at an airport, but not the pilots or cabin crew.
luxury brand
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luxury brand
chief executive
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chief executive
parent company
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parent company
fourth quarter
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fourth quarter
management style
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management style
fuel-efficient models
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fuel-efficient models
team approach
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team approach
dramatic effect
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dramatic effect
downgrade
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downgrade
downsize
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downsize
decentralise
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decentralise
deregulate
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deregulate
update
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update
upgrade
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upgrade
reassess
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reassess
redevelop
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redevelop
relaunch
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relaunch
relocate
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to relocate
reorganise
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reorganize
restructure
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restructure
retrain
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retrain

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