→ Brand Management → Sāciet mācīties / Lejupielādēt MP3 flashcards

jautājums		atbilde
the tendency to always buy a particular brand sākt mācīties		brand loyalty
the ideas and beliefs people have about a brand sākt mācīties		brand image
using an existing name on another type of product sākt mācīties		brand stretching
how familiar people are with a brand (or its logo and slogan) sākt mācīties		brand awareness
the title given to a product by the company that makes it sākt mācīties		brand name
the introduction of a product to the market sākt mācīties		product launch
the length of time people continue to buy a product sākt mācīties		product lifecycle
the set of products made by a company sākt mācīties		product range
when products are used in films or TV programmes sākt mācīties		product placement
the use of a well-known person to advertise products sākt mācīties		product endorsement
the best-selling product or brand in a market sākt mācīties		market leader
information about what consumers want or need sākt mācīties		marker research
the percentage of sales a company has sākt mācīties		market share
the second best-selling product or brand in a market sākt mācīties		market challenger
customers of a similar age, income level or social group sākt mācīties		market segment

Brand management