→ Branding 2 → Sāciet mācīties / Lejupielādēt MP3 flashcards

jautājums		atbilde
tendency to always buy a particular brand sākt mācīties		loyalty
the ideas and beliefs people have about a brand sākt mācīties		image
using an existing name on another type of product sākt mācīties		stretching
how familiar people are with a brand (or its logo and slogan) sākt mācīties		awareness
the name given to a product by the company that makes it sākt mācīties		name
the introduction of a product to the market sākt mācīties		launch
the lenght of time people continue to buy a product sākt mācīties		lifecycle
the set of products made by a company sākt mācīties		range
when products are used in films or TV programmes sākt mācīties		placement
the use of a well-known person to advertise products sākt mācīties		endorsement

branding 2