→ Business English → Sāciet mācīties / Lejupielādēt MP3 flashcards

jautājums		atbilde
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals sākt mācīties		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time sākt mācīties		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) sākt mācīties		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market sākt mācīties		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups sākt mācīties		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product sākt mācīties		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. sākt mācīties		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time sākt mācīties		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase sākt mācīties		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence sākt mācīties		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to sākt mācīties		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships sākt mācīties		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands sākt mācīties		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds sākt mācīties		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories sākt mācīties		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product sākt mācīties		New advertising campaign
The person who has the higheat position in a company sākt mācīties		Chief executive
The makers of clothes, shoes etc. in new and changing styles sākt mācīties		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs sākt mācīties		luxury-goods company
Possibility for future development and expansion sākt mācīties		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny sākt mācīties		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny sākt mācīties		Articulate
Able to persuade somebody to do or believe something Przekonujący sākt mācīties		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny sākt mācīties		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany sākt mācīties		Eloquent
A business company owned or controlled by another company Filia, Oddział sākt mācīties		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły sākt mācīties		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny sākt mācīties		Reluctant
Important client Kluczowi klienci sākt mācīties		Key account
Information about how much things cost Cennik sākt mācīties		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi sākt mācīties		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski sākt mācīties		Extrovert
Main office Siedziba sākt mācīties		Headquaters / Head office
Not available in shop Nie mieć na stanie sākt mācīties		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny sākt mācīties		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny sākt mācīties		Insufficient
Stop giving or offering something to somebody Wycofać z rynku sākt mācīties		Withdrawn from the market
The person with the most important position in a company Prezes sākt mācīties		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność sākt mācīties		Efficiency
Reacting quickly and in a positive way Żywo reagujący sākt mācīties		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy sākt mācīties		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany sākt mācīties		Hesitant
To arrange to have an order Złożyć zamówienie sākt mācīties		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować sākt mācīties		To go bankrupt
To make a serious promise or decision Przysięgać sākt mācīties		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować sākt mācīties		To ensure
To make it possible for somebody to do something Umożliwić sākt mācīties		Enable
To make something clearer or easier to understand Wyjaśnić sākt mācīties		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu sākt mācīties		Miss deadline
To officially choose someone for a job Mianować sākt mācīties		Appoint
To send on Przekazać, Przekierować, Przesłać sākt mācīties		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać sākt mācīties		Ramble
To upset or insult sb Obrazić kogoś sākt mācīties		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany sākt mācīties		Inhabited
Very long and confused Rozwlekły, Chaotyczny sākt mācīties		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany sākt mācīties		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition sākt mācīties		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent sākt mācīties		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor sākt mācīties		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions sākt mācīties		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka sākt mācīties		Free sample
Possibility for future development and expansion Potencjał wzrostu sākt mācīties		Growth potential
Countries with cheap labor sākt mācīties		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe sākt mācīties		Luxury-goods
A group of buyers and sellers of particular good or service Rynek sākt mācīties		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa sākt mācīties		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku sākt mācīties		Market reaserch
Unprocessed natural products used in production sākt mācīties		Raw materials
An intermediary who sells to customers Pośrednik sākt mācīties		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into sākt mācīties		Segment
A company’s most important products Najważniejszy produkt sākt mācīties		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans sākt mācīties		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats sākt mācīties		Swot
To form the total of something sākt mācīties		To account for
To adjust or change to suit conditions Dostosować się sākt mācīties		To adapt
To make something become international sākt mācīties		To internationalise
To introduce a new product sākt mācīties		To launch a product
To advertise and offer goods for sale Handlować sākt mācīties		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing sākt mācīties		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa sākt mācīties		Webcast
A marketing intermediary that sells to other organizations Hurtownik sākt mācīties		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach sākt mācīties		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy sākt mācīties		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową sākt mācīties		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację sākt mācīties		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować sākt mācīties		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach sākt mācīties		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć sākt mācīties		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach sākt mācīties		To talk at cross
To delay talking about something Owijać w bawełnę sākt mācīties		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła sākt mācīties		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha sākt mācīties		To be like talking to a brick wall
To include someone in group communication sākt mācīties		To keep someone in the loop
To make stronger Cementować sākt mācīties		To cement
To nurture Kultywować sākt mācīties		To cultivate
To support or praise Sprzyjać sākt mācīties		Encourage
To stimulate, promote, encourage Pielęgnować sākt mācīties		Foster relations
To keep Utrzymać sākt mācīties		Maintain
To repair Odbudować sākt mācīties		Restore relations
To start again Wznowić sākt mācīties		Resume relations
To reinforce Wzmocnić sākt mācīties		Strenghten
To end something suddenly Zakończyć, Zerwać sākt mācīties		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić sākt mācīties		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank sākt mācīties		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki sākt mācīties		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać sākt mācīties		Sour
To make someone less confident or make something weaker Podkopać sākt mācīties		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty sākt mācīties		Establish
To make space sākt mācīties		To make a room
To make use of a source of energy, knowledge, etc. that already exists sākt mācīties		Tap into
A meeting sākt mācīties		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność sākt mācīties		Accountability
To choose for an office or position Mianować sākt mācīties		To appoint
Important or powerful people who you know and who will help you Znajomości sākt mācīties		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career sākt mācīties		Networking
The former male and female students of a school, college or uniwersity Absolwenci sākt mācīties		Alumni
A legal document giving official permission to do something sākt mācīties		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca sākt mācīties		Entrepreneur
Continue; happen sākt mācīties		Carry on, Go on
To prepare something, usually something official, in writing sākt mācīties		Draw sth up
Anticipate (spodziewać się) with pleasure sākt mācīties		Look forward to
To arrange Zakladac np. biznes, Planować sākt mācīties		Set up
To disappoint sākt mācīties		Let sb down
Appear Okazać się sākt mācīties		Turn out
To cancel sākt mācīties		Call sth off
Arrive and register at a hotel or airport sākt mācīties		Check in
Change sth into sth successful sākt mācīties		Turn round
To be successful or develop in a particular way sākt mācīties		Work out
To strenghten, develope sākt mācīties		Build up
To postpone Przełożyć sākt mācīties		Put off
To meet another person in order to do something together sākt mācīties		Meet up
Have a good relationship sākt mācīties		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja sākt mācīties		A complaint
Specoalized knowledge (in a particular field); expert skill sākt mācīties		Expertise
A co-worker, an associate Kolega z pracy sākt mācīties		Coleque
Self-employed (usually worked for various different companies not just one) sākt mācīties		To work freelance
Someone you don’t know very well sākt mācīties		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy sākt mācīties		Turn over

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