Business Handbook - unit 3 - corporate structures and strategy

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strategic planning
sākt mācīties
is concerned with longer term and "the big picture". done by top and middle menagers
operational planning
sākt mācīties
translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis
sākt mācīties
internal Strengths and Weaknesses and external Opportunities and Threats
company structure
sākt mācīties
by function, product, customer type, geographical area
management hierarchy
sākt mācīties
chain of command
top manager
sākt mācīties
senior menager
CEO
sākt mācīties
Chief executive officer
COO
sākt mācīties
chief operating officer
top management
sākt mācīties
set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management
sākt mācīties
are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management
sākt mācīties
supervisor, team leader, section chief
first-line management
sākt mācīties
are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers
sākt mācīties
key accounts
the grassroots
sākt mācīties
the ordinary people in an organization
subordinates
sākt mācīties
people supervise by supervisor
core business
sākt mācīties
the main activity of the company that generates most of its profits
shareholder value
sākt mācīties
financial benefits for the owners of the company
product portfolio
sākt mācīties
the whole range of products that the company sells
brand loyalty
sākt mācīties
when consumers are faithfull to a particular product
cost centre
sākt mācīties
a business unit that spends money but does not generate revenue
earnings growth
sākt mācīties
a continuing increase in profit
mission statement
sākt mācīties
senior management's vision for the company
distribution channel
sākt mācīties
how a product gets from the manufacturer to the end-user
coordinate
sākt mācīties
organise people so that they work together effectively
assign
sākt mācīties
give someone a job to do
implement
sākt mācīties
carry out
ensure
sākt mācīties
make certain that something happens
adapt
sākt mācīties
change something to fit a new situation
monitor
sākt mācīties
watch and measure sth carefully for a period of time to see how things changes
evaluate
sākt mācīties
think about or test sth before deciding its value, suitability or effectiveness
determine
sākt mācīties
control what sth will be; officially decide sth; find out
state-of-the-art products
sākt mācīties
cutting edge products
tailor-made products
sākt mācīties
customized products
one-stop shop
sākt mācīties
all services provided in one place
a lack of managerial depth
sākt mācīties
a lack of amount of knowledge and experience
outdated
sākt mācīties
old fashioned
workflow
sākt mācīties
progress of work done
direct costs
sākt mācīties
production costs
indirect costs
sākt mācīties
overhead costs
shortage
sākt mācīties
a situation when you don't have enough of sth
over- reliance
sākt mācīties
depending too much on sth
sales staff
sākt mācīties
reps
saturation
sākt mācīties
when everyone who wants a product already has it
SMART
sākt mācīties
specific, measurable, agreed, realistic, time-specific

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