definicja kolokwium 2 semestr 2

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Price skimming
sākt mācīties
launching a new product or service at a high price point, before gradually lowering your prices over time
Penetration pricing
sākt mācīties
you start with low prices and gradually increase them
Competitive pricing/Matching the market leaders
sākt mācīties
to drive your target audience away from your competitors and toward your brand
Premium pricing/prestige pricing
sākt mācīties
you build the perceived value of your product or service by overpricing
Loss leader pricing
sākt mācīties
attract customers by offering one major discounted product or product line while encouraging them to purchase more
Psychological pricing
sākt mācīties
the belief that a price can have a psychological impact.
Value pricing
sākt mācīties
companies base their pricing on how much the customer believes a product is worth
Downmarket
sākt mācīties
low in quality and cheap in price
Charm pricing
sākt mācīties
the belief that a price can have a psychological impact.
Anchor pricing
sākt mācīties
the concept of making a product that was first offered seem cheaper when it put alongside another product.
Bundle pricing
sākt mācīties
pricing strategy in which a company or seller combines several products and then sells them at a single price instead of charging separate prices for each of them
Never miss a beat
sākt mācīties
to do something without any mistakes or failures
Break even
sākt mācīties
the point at which total cost and total revenue are equal. There is no net loss or gain
Household name
sākt mācīties
very well known by the public, famous
Obscurity
sākt mācīties
the state of being unknown or unimportant
To scramble
sākt mācīties
struggling eagerly to achieve sth
Inherent
sākt mācīties
existing in sth as a permanent, essential or characteristic attribute
To overlook
sākt mācīties
failing to notice
To pinpoint
sākt mācīties
finding and identifying sth with great accuracy or precision
Account executive (A/E)
sākt mācīties
the agency employee responsible for a client’s marketing and administrative efforts
copywriter
sākt mācīties
a person responsible for writing advertising copy and generating creative concepts, often in collaboration with an art director or creative director
hard sell
sākt mācīties
a general term to describe any aggressive advertising technique
hook
sākt mācīties
a clever phrase or melody used to capture the consumer’s attention and help make the advertising message more memorable
hype
sākt mācīties
extreme promotion of a person, idea or product
jingle
sākt mācīties
a catchy musical refrain delivering an advertising message, frequently used on radio or television
pitch
sākt mācīties
the presentation of an advertising message to a prospective or existing client
Voice-over
sākt mācīties
the recorded, offscreen voice heard on a television or radio commercial

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