→ Kolos → Sāciet mācīties / Lejupielādēt MP3 flashcards

jautājums		atbilde
market sākt mācīties		all the potential customers share a particular need or want
marketing sākt mācīties		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 sākt mācīties		research, product development, distribution, advertising, promotion, product improvement
6 P sākt mācīties		product, price, promotion, place, packaging, ppl
market leader sākt mācīties		firm with a much larger market share than its competitors
market challenger sākt mācīties		a company that number two in an industry, but which would like to become nr1
market follower sākt mācīties		a smaller company in an industry, more or less content with its existing market share
market nichers sākt mācīties		small, specialised companies, which target segments within segments
monopoly sākt mācīties		a market in which one single producer can fix an artifically high price
oligopoly sākt mācīties		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel sākt mācīties		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly sākt mācīties		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly sākt mācīties		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage sākt mācīties		a feature that makes you stand out
selling point sākt mācīties		feature which makes your product sell well
point of sale sākt mācīties		place where we sale
market driven economy sākt mācīties		an economy controlled by market forces rather than by government action
price skimming sākt mācīties		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle sākt mācīties		introduction, growth, maturity, decline
economies of scale sākt mācīties		a proportionate saving in costs gained by an increased level of production
market penetration strategy sākt mācīties		selling the product at as low a price as possible in order to attain a large market share
product recall sākt mācīties		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing sākt mācīties		marketing in which customers do not realize they are being marketed to
e-marketing sākt mācīties		using electronic media like email or SMS to promote products
direct marketing sākt mācīties		promoting products to target customers, eg through addressed mail
product placement sākt mācīties		putting products or references to product in media like films
viral marketing sākt mācīties		marketing that spreads from consumer to consumer, often online
advertising sākt mācīties		persuading ppl to buy a product or service by announcing it on eg TV
4 C sākt mācīties		customer solution, cost, convienience, communication
mix coherency sākt mācīties		refers to how well the components of the mix are blended together
mix dynamics sākt mācīties		refers to how the mix is adapted to a changing business environment
determining market segmentation sākt mācīties		is about adapting the marketing mix to different customer subgroups

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