law of marketing 1

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Sth that is ____ will never change or cannot be changed
Pol. niezmienny, trwały
sākt mācīties
immutable
The 22 Immutable Laws of Marketing
Am. a likely or prospective customer etc.
sākt mācīties
prospect
It's better to be first in the prospect's mind
If you _____ something, you describe it in a way that suggests that it is less important or serious than it really is
Pol. zaniżyć, zbagatelizować
sākt mācīties
understate
Which understates the importance of being first in the mind
A _____ is a large powerful computer which can be used by many people at the same time and which can do very large or complicated tasks.
sākt mācīties
mainframe computer
IBM wasn't first in the marketplace with the mainframe computer
If one thing _____ another, it is regarded as more important than the other thing
x3
Pol. mieć pierwszeństwo przed
sākt mācīties
take precedence over
the mind takes precedence over the marketplace.
Pol. potencjalny, niedoszły
Pol. potencjalny, niedoszły -
sākt mācīties
would-be
Thousands of would-be entrepreneurs
If someone or something _____, you fail or make a mistake
x3
sākt mācīties
trips you up
Thousands of would-be entrepreneurs are tripped up every year by this law
to originate, produce, cause
Pol. dawać asmupt do, powodować
sākt mācīties
give rise to
this gives rise to the perception that the answer to all marketing questions is the same:
to compete directly with another person or organization, especially in business and sport
x4
sākt mācīties
go head -to-head
It's like going head-to-head against an entrenched enemy
If sth such as power, a custom, or an idea is____, it is firmly established, so that it would be difficult to change it
Pol. okopany, umocniony, głęboko zakorzeniony
sākt mācīties
entrenched
an entrenched enemy
to go or move past, to overlook or disregard
x3
sākt mācīties
pass by sth
But the world passed such machines by and went on to computers
If you _____ somewhere, you move there with difficulty, twisting or bending your body or making it narrow
Pol. posuwać się powol
sākt mācīties
worm your way
you cannot worm your way into their mind
. If you _____ somewhere, you get there by shooting at people or causing an explosion.
sākt mācīties
blast your way
You have to blast your way into the mind.
If you _____ a document, you put it in the correct file;
Pol. ‘zaklasyfikować’
sākt mācīties
file away
They kind of file you away in their minds as a certain kind of person.
If a business or project_____, it becomes unable to continue in operation or in existence.
sākt mācīties
go under
The next day millions of dollars can't save a company from going under
to make a beginning, esp one that is successful
sākt mācīties
get off the ground
Apple got off the computer ground with $91,000

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