→ Marketing Cz. 2 (definition) → Sāciet mācīties / Lejupielādēt MP3 flashcards

jautājums		atbilde
core products sākt mācīties		A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples sākt mācīties		Essential goods
augmented products sākt mācīties		A basic product with additional features and services added to the total package.
clone sākt mācīties		A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables lasting products produced and sold in large quantities. sākt mācīties		Long
consumer discretionary essential but desirable goods sākt mācīties		Non
fast moving consumer goods sākt mācīties		Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products sākt mācīties		Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date sākt mācīties		A time suggested for reasons of safety by which perishable goods should be used.
perishables sākt mācīties		Organic products, usually food, that go bad after a certain amount of time.

marketing cz. 2 (definition)