marketing&advertising

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distribution channel
sākt mācīties
all the companies or individuals ('middlemen') involved in moving goods or services from producers to consumers
wholesaler
sākt mācīties
an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers
market segmentation
sākt mācīties
dividing a market into distinct groups of buyers who have different requirements or buying habits
product differentiation
sākt mācīties
making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc
market opportunities
sākt mācīties
possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
market skimming
sākt mācīties
setting a high price for a new product, to make maximum revenue before competing products appear on the market
sales representative
sākt mācīties
someone who contacts existing and potential customers, and tries to persuade them to buy goods or services
product features
sākt mācīties
the attributes or characteristics of a product, sich as size, shape, quality, price, reliability, etc
price elasticity
sākt mācīties
the extent to which supply or demand (the quantity produced or bought) of a product responds to changes of price
market penetration
sākt mācīties
the strategy of setting a low price to try to sell a large volume and increase market share
the product life cycle
sākt mācīties
introduction, growth, maturity, decline stage
advertising agency
sākt mācīties
company that designs advertising for clients
campaign
sākt mācīties
the advertising of a particular product or service during a particular period of time
brief
sākt mācīties
the statement of objectives that a client work out with an advertising agency
target group
sākt mācīties
a defined set of customers whose needs a company plans to satisfy
advertising budget
sākt mācīties
the amount of money a company plans to spend in developing its advertising and buying media time or space
media plan
sākt mācīties
the choice of where to advertise in order to reach the right people
the comparative-parity method
sākt mācīties
choosing to spend the same amount on advertising as one's competitors
samples
sākt mācīties
a small amount of a product given to customers to encourage them to try it
word-of-mouth advertising
sākt mācīties
free advertising, when satisfied customers recommend products to their friends
viral marketing
sākt mācīties
trying to get consumers to forward an online marketing message to other people

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