→ Sales Promotions → Sāciet mācīties / Lejupielādēt MP3 flashcards

jautājums		atbilde
consumer who shows no loyalty to a particular brand, but changes among competing products sākt mācīties		brand-switcher
public's beliefs and perceptions about a particular product sākt mācīties		brand image
commitment of consumers to a particular brand sākt mācīties		brand loyalty
small amount of a new product given to consumers to encourage them to try it sākt mācīties		free sample
first time a consumer buys a product to see what it's like sākt mācīties		initial trial
popular product sold with no profit, in order to attract customers to a store sākt mācīties		loss leader
strongly influenced by the price when buying goods or services sākt mācīties		price-conscious
average length of time between a consumer's repeat purchases of the same product sākt mācīties		purchasing cycle
certificate offering consumers a price reduction on a particular product sākt mācīties		redeemable coupon
przyciągać klientów sākt mācīties		to attract customers
przeciwdziałać promocji konkurenta sākt mācīties		to counter a competitor's promotion
utrzymać udział w rynku sākt mācīties		to maintain market share
zaoferować obniżenie ceny sākt mācīties		to offer a price reduction
pobudzenie sprzedaży sākt mācīties		to stimulate sales
wypróbować nowy produkt sākt mācīties		to try out a new product

sales promotions