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brand stretching
sākt mācīties
using an existing name on another type of product
brand loyalty
sākt mācīties
the tendency to always buy a particular brand
brand image
sākt mācīties
the ideas and beliefs people have about a brand
brand awareness
sākt mācīties
how familiar people are with a brand (or its logo and slogan)
product launch
sākt mācīties
the introduction of a product to the market
product lifecycle
sākt mācīties
the length of time people continue to buy a product
product range
sākt mācīties
the set of products made by a company
product placement
sākt mācīties
when products are used in films or TV programmes
product endorsement
sākt mācīties
the use of a well-known person to advertise products
market leader
sākt mācīties
the best-selling product or brand in a market
market research
sākt mācīties
information about what consumers want or need
market share
sākt mācīties
the percentage of sales a company has
market challenger
sākt mācīties
the second best-selling product or brand in a market
market segment
sākt mācīties
customers of a similar age, income level or social group
market follower
sākt mācīties
a company that follows what the leader in its sector does
peak travel
sākt mācīties
when the largest number of people are traveling
subsidiary
sākt mācīties
a company which is at least half-owned by another company
factory / plant
sākt mācīties
a large builging or group of buildings where goods are made
call centre
sākt mācīties
an office where people answer questions and make sales over the phone
service centre
sākt mācīties
a place where faulty products are mended
headquarters / head office
sākt mācīties
the main office or building of a company
distribution centre
sākt mācīties
a building from which goods or supplies are sent to factories, shops or customers
warehouse
sākt mācīties
a building for storing goods in large quantities
outlet
sākt mācīties
a place through which product are sold
publicity stunt / gimmick
sākt mācīties
an organized action designed to attract potencial clients' attention
demand
sākt mācīties
what customers actually want from the market
supply
sākt mācīties
what the market actually offers to customers
budget
sākt mācīties
money for an advertising over a particular period of time
marketing mix
sākt mācīties
a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company
sākt mācīties
a company that created companies under it and controls them
pitch
sākt mācīties
what the sales rep says to the potential customer
repositioning
sākt mācīties
changing an image and strategy of brand or product in a market
merchandising
sākt mācīties
the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in
sākt mācīties
go to desk at a hotel / airport to say you have arrived
frequent flyer points
sākt mācīties
award by airlines to reward customer loyalty
lounge
sākt mācīties
a room in a hotel / an airport where people can sit and relax
upgrade
sākt mācīties
change to a better seat or level of service
boarding pass
sākt mācīties
a card you mast show in order to get on a plane
ground staff
sākt mācīties
all the people who work at an airport, but not the pilots or cabin crew
initiatives
sākt mācīties
important new plans to achieve an aim
accomplishements
sākt mācīties
success in doing something
autonomy
sākt mācīties
independence / freedom to make your own decisions
empowerment
sākt mācīties
giving people the power to do something
faculty
sākt mācīties
teaching staff
slogan
sākt mācīties
a short phrase that is easy to remember
press coverage
sākt mācīties
newspapers and magazines
design features
sākt mācīties
an important, interesting or typical part of something
campaign
sākt mācīties
a promotional, advertising activity over a particular period of time
suppliers
sākt mācīties
people or companies who / which deliver services
department
sākt mācīties
a larger organisation is often divided into smaller units, reffered to us...
marketing
sākt mācīties
matching what the business organization produces with what customers want
niche
sākt mācīties
a small, specialised part of a market
junk mail
sākt mācīties
letters about products and services which you haven't ask for and probably don't want
hype
sākt mācīties
promoting a product or service with exaggerated or intensive publicity
brand
sākt mācīties
a product which can be recognized by its name
upmarket
sākt mācīties
aiming at the luxury end of the market
downmarket
sākt mācīties
aiming at the mass end of the market
sponsorship
sākt mācīties
supporting a cultural or sporting enterprise in return for advertising
crowded market
sākt mācīties
one with too many competing products
reposition
sākt mācīties
change the image of product or service
mailshot
sākt mācīties
when the same letter is sent to a large number of possible buyers
brochure
sākt mācīties
a booklet giving information about company's products or services
junky
sākt mācīties
drug addict
introduction, growth, maturity, decline
sākt mācīties
particular stages in product's existance consist of...
shareholders
sākt mācīties
people owning shares in a company
wholesaler
sākt mācīties
a business selling products to other shops or business, not individual customers
agenda
sākt mācīties
a plan of the meeting
item on the agenda
sākt mācīties
a particular point on the plan of the meeting
a red-eye flight
sākt mācīties
the flight which is very early, at the crack of dawn
a white knuckle flight
sākt mācīties
the flight which is scary, with turbulences
open ticket
sākt mācīties
the ticket without specified date of return
a cheaper ticket oprion
sākt mācīties
the ticket with a discount
to receive a stand-by passenger status
sākt mācīties
status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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