The business unit 5

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jautājums atbilde
łączyć w pakiet/zestaw (to sell two or more things together as a single product)
sākt mācīties
bundle
podejrzany, szemrany (dishonest, criminal or not reliable)
sākt mācīties
dodgy
a situation or decision that has both positive and negative aspects
sākt mācīties
double-edged sword
lansować, reklamować (if someone famouse endorse a product, he say in advertisment that he like it)
sākt mācīties
endorse
skarga (a complaint about sth that is annoying but not very important)
sākt mācīties
gripe
having an opinion but not comletely sure about it
sākt mācīties
inclined to believe
wywierać nacisk (to try to influence people in authority on a particular subject)
sākt mācīties
lobby
na koszt firmy (give to you free in a restaurant, hotel, pub)
sākt mācīties
on the house
wypadać w porównaniu z czymś (to appear good, bad etc. when compared with someone or sth else.)
sākt mācīties
stack up (teachers will know how they stack up against national standards)
to be very bad, very annoying
sākt mācīties
suck
prosperować (o przedsiębiorstwie), odnosić sukcesy (o osobie), cieszyć się powodzeniem (to become very successful, happy, healthy)
sākt mācīties
thrive
a business market focused on a particular industry sector or niche
sākt mācīties
vertical market
wprowadzić produkt na rynek
sākt mācīties
bring (a product) to market
połaczyć (be combined with other things in an attractive or effective way)
sākt mācīties
blend
zdominować rynek (get control of a market share from a competitor in business)
sākt mācīties
capture (market share)
przewaga
sākt mācīties
edge
zwabić kogoś
sākt mācīties
lure someone
zwrot pieniędzy
sākt mācīties
cashback
a type of marketing in which an organization's customers advertise a product simply by talking to other people about it
sākt mācīties
viral marketing
przekaz ustny
sākt mācīties
word of mouth
żeton, odznaka
sākt mācīties
badge
use social network to respond to what customers are saying
sākt mācīties
socially-reactive marketing
oszustwo, podstęp
sākt mācīties
deception/ trickery
opóźniony, zaległy
sākt mācīties
overdue
pochwały
sākt mācīties
praise
pokrzyżowany, zakłócony
sākt mācīties
disrupted
zielony, niezorientowany
sākt mācīties
clueless
stawiać czoła, upierać się
sākt mācīties
tackle
deska rozdzielcza
sākt mācīties
dashboard
udogodnienie
sākt mācīties
convenience
spójność
sākt mācīties
coherency
marketing ukryty (a type of marketing in which customers do not realise that a company is advertising to them)
sākt mācīties
undercover marketing
the process of advertising and selling products and services on the Internet, for example, on a company website or by email
sākt mācīties
e-marketing
lokowanie produktu (the use of a company's product in a film or television show as a way of advertising the product)
sākt mācīties
product placement
persuading people to buy a product or service by announcing it on TV, radio
sākt mācīties
advertising
promoting products to target customers, for example, through addressed mail
sākt mācīties
direct marketing
the dividing of all possible customers into groups based on their needs, age, education, income, etc.
sākt mācīties
market segmentation
a market which is becoming smaller or worse
sākt mācīties
declining market
nisza (the part of an industry that sells a particular type of product or service to the small number of customers who want it)
sākt mācīties
niche
an examination of what people want buy, how to communicate with them through advertising, what competitors are doing, etc.
sākt mācīties
market study
a company that sells more of its products than any other company of its type
sākt mācīties
market leader
zalać rynek (to make such a large number of goods or services available for sale that they cannot be sold and the price falls)
sākt mācīties
flood the market
wchodzić na rynek (to start to sell products in a new market)
sākt mācīties
enter a market
tusz do drukarki
sākt mācīties
printer cartridges
rynek nasycony
sākt mācīties
saturated market
a market, industry, or product has stopped growing or developing as fast as it did when it was new
sākt mācīties
mature market
żyletka
sākt mācīties
razor
postęp (a quiet and secret way of bahaving so that no one sees or hears you)
sākt mācīties
stealth
zapasowy (a spare object is one that you keep in addition to other similar object in case you need it)
sākt mācīties
spare
podświadomy (a subliminal influence is one that may affect you even though you do not notice)
sākt mācīties
subliminal
a flat or house that you buy with other people so that you can each use it for a particular amount of time every year
sākt mācīties
timeshare
dzwonienie do nieznanych klientów, akwizycja przez telefon (unexpected call or visit by someone who try to sell you sth)
sākt mācīties
cold calling
a piece of paper that can be use to buy lunch
sākt mācīties
luncheon voucher
used for saying how many miles a cars speedometer shows
sākt mācīties
on the clock
odliczony od podatku
sākt mācīties
tax-deductible
kompromis
sākt mācīties
compromise
wycena
sākt mācīties
quotation
chwytliwy kawałek, slogan
sākt mācīties
hook
przyciągać uwagę
sākt mācīties
to catch attention
przekopywać się (przen., np. przez dokumenty)
sākt mācīties
trawl through
referencje
sākt mācīties
credentials
a meeting or document in which people receive information or instuctions
sākt mācīties
briefing
tu: łatwość prowadzenia samochodu
sākt mācīties
handling
CRM - system used by business to organize and manage interaction with customers
sākt mācīties
customer relationship management
USP - the thing that makes a product or service different from others
sākt mācīties
unique selling points

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